Author: Marketing Mag
Author: Marketing Mag
Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed will be reviewed to determine ...
Brand storytelling is not just a buzzword – it’s a powerful strategy that shapes how brands communicate, engage and build relationships with their audiences. It can be the thing that differentiates a brand from its ...
In recent conversations, people have asked me, ‘Are you concerned about AI, automation and its effect on your industry?’ It’s an interesting question, one that hadn’t crossed my mind until it was brought up. But ...
Behaviour change often addresses serious, sensitive and daunting topics. Whether it’s getting disengaged audiences to vote, encouraging people to get a cervical smear or talking to kids about staying safe online – when faced with ...
At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in out-of-home (OOH) environments. Developed over two years, ...
