South by Southwest (SXSW) returns to Sydney on 14-20 October for the second consecutive year. Marketing sat down with SXSW head of marketing Samantha Saunders to discuss what’s in store for this year’s event, why ...
Marketing will keep you updated with all of the movements within the industry in September 2024. This article will continually update throughout the month. Appointments Venetian Media Group announces two key leadership appointments 5 September: ...
Stepping back into the office after maternity leave felt like entering a whirlwind. The marketing landscape had shifted dramatically, and I found myself scrambling to catch up. Suddenly, I wasn’t just a marketing professional – I ...
When it comes to representing people with disabilities, the barriers aren’t what you think they are. Brands are eager to be inclusive and want to showcase representation across their channels. They understand why inclusion matters, ...
For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most strategic and impactful growth levers. The growing list of responsibilities and ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
We’re living in a hyper-connected reality. Everything is fast, instantaneous and real-time. Long before artificial intelligence (AI) became a household name, forward-thinking organisations were already adapting to meet the demands of modern connectivity – both ...
The award-winning UK creative experience agency, Bearded Kitten, has officially landed in Australia, bringing their signature brand of fun and bravery to Sydney. Known for their boundary-pushing activations, Bearded Kitten has made its name globally ...