Many new data-driven, targeted marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Mark Cameron discusses behavioural targeting, and the damage it can cause to brand trust if used ...
Mark Cameron outlines four key challenges that need to be addressed to drive successful digital transformation. New problems are rarely fixed by applying old thinking. In the last decade a ‘perfect storm’ of change has ...
This week the internet has exploded following the news that Google has reorganised itself under a new parent company called Alphabet. Google will now become a subsidiary of Alphabet and will have a new CEO. ...
