Developing a social media marketing strategy that works for your organisation takes creativity, careful planning and time. A good social media strategy is a long-term plan that should be designed to build value for your ...
John Wanamaker, one of advertising’s early pioneers and often described as the father of modern advertising, famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
As the US emerged from the Thanksgiving holiday, the data and analysis of the seasons online sales came in thick and fast. While we in Australia more commonly associate the term Black Friday with bushfires, ...
In the second instalment of this five-part series on measuring return on investment of your social media efforts, Mark Cameron looks at an important step in the process: building an audience (and how to deal ...
KLM Royal Dutch Airlines is one of the world’s largest airlines. The courage and ingenuity they have been demonstrating in their social media activity helps to show why. The company’s social media strategy shows its ...
There is a lot of pressure on CMOs at the moment. A recent article in the Harvard Business Review entitled ‘Marketing is dead’ made the bold statement that “many people in traditional marketing roles and ...
Mark Cameron kicks off the first article of a five-part series on social media ROI by taking a look at a few ways of measuring digital interactions. A recent article in the Harvard Business Review ...
When you hear the words open, honest and transparent, McDonald’s is not the brand that would immediately spring to mind for many people. In fact it may not even make it into the top 100 ...
On the 18th of June 2012 a demonstration was given in how the traditional advertising campaign approach is missing opportunities online. On that day a number of tweets were from NAB to Australian Twitter users. They ...
In April this year Tim O’Reilly, founder of O’Reilly Media and a man with god-like status in Silicon Valley, was interviewed by Forbes magazine in relation to ‘Where’, a technology conference he started. During the ...
People are at the centre of almost every business. Customers, shareholders, staff and other stakeholders are increasingly having conversations online via social media platforms. So whether you like it or not you are in a ...
