If you want to generate a return on your online marketing effort you can devise all sorts of metrics but in the end there is really only one way to do it. Your brand needs ...
I was lucky enough to recently visit Facebook HQ in Menlo Park, just outside of San Francisco. The multi-building campus is incredible and feels like it could have been designed by Willy Wonka, if Mr ...
A recent study by online analytics company Experian looked at the browsing habits of people in the United Kingdom, United States and Australia. They found that people are spending the majority of their online time ...
When former NSA specialist Edward Snowden told the world that the US government was collecting vast amounts of data on all of us in an unprecedented eavesdropping program called Prism, Orwell’s 1984 and the omnipresent Big Brother came to ...
Social media is changing the way that marketers think about the world around them. Platforms like Facebook are not just new ways of reaching audiences, they also contain huge volumes of data about each individual. ...
In this instalment of our series on measuring the return on your social media marketing efforts, Mark Cameron wraps up the series and gazes ahead. In case you missed them, you can still catch up ...
Social media platforms have become a must-have in the modern marketer’s kit bag. Recently we’ve seen the focus rightly shifting away from technology to techniques required for a successful strategy. A strategic social media plan will address any number ...
As major brands expand their social media budgets their marketers’ sights are moving to the new and innovative uses which are offered by less well known social media platforms. The rapid growth of Pinterest has ...
South by Southwest, or SXSW as it has come to be known, is a mecca for those involved in the tech start-up scene. The March SXSW festival is held each year in Austin, Texas and it ...
The way marketing budgets are being spent has changed a lot recently. Recent issues of marketing and advertising trade magazines are consistently highlighting that the advertising industry is in the midst of major disruption. The ...
In this instalment of our series on measuring the return on your social media marketing efforts, Mark Cameron discusses how to use the data you have collected to design a conversion strategy and ensure that ...
So now that you know how to define ROI in social media and how to grow your audience, this month Mark Cameron looks at how to engage an audience on the various social platforms and ...
Now that January has come to a close it’s time for marketers in our part of the world to get focused on making 2013 a resounding success. So what are the marketing and communications trends ...
