Author: Peter Roper
Author: Peter Roper
Campaign: Revitalising the La Trobe University brand Client: La Trobe University Agency: TANK Background La Trobe University was established in 1967 and earned a reputation as one of Victoria’s leading teaching and research universities. The ...
Campaign: Packaging healthy living Client: Found Organic
Campaign: Renewing energy Client: Nu Energy Agency: Mindshare Platform: Multi Channel Network Background Nu Energy is one of Australia’s leading renewable solution companies, with a 25-year history of selling and installing solar. With more and more ...
Campaign: P&O goes digital Client: P&O Cruises Agency: Enterprise Marketing Background Over the past few years, travel and tourism in Australia has been hit hard. The global financial crisis made consumers nervous and discretionary spending ...
Campaign: Thai Airways International’s 50th anniversary Client: Thai Airways International Agency: Silverpop Background Since the 1960s, Thai Airways International has been developing a brand that extends the warm hospitality of Thailand to its customer base ...
Marketing and communications from city’s official agency have been vital in an international brand relaunch ten years in the making. It is a topic in no short supply of symbolism, but if any more were ...
Forecast from independent telecoms analyst Ovum shows Asia-Pacific mobile app downloads reaching almost five billion in 2011, almost triple last year. By the year’s end, almost five billion mobile applications will have been downloaded by ...
Door-to-door seller of vibrating therapy products finds out the importance of being honest with your customers, and making sure your salespeople are too. Imagine this scenario: You are a salesperson going door-to-door spruiking your vibrating ...
Global survey of marketing and sales managers finds very few satisfied with quality and quality of leads generated by marketing departments.
The Newspaper Works declares Australian newspaper industry in a good position to transition to the digital age, but print is still where the money is.
LinkedIn’s Stuart Bartram speaks with Marketing about the professional networking site’s benefits for Australian marketers.
What went wrong? Is Borders management to blame for driving it into the ground? Or was the international retail giant simply a victim of a changing publishing and business landscape?
