Author: Peter Roper
Author: Peter Roper
The Huffington Post has officially rebranded to HuffPost, revealing a new visual identity designed to better reflect its position as a platform for the people. The first online news outlet to win a Pulitzer Prize ...
Marketing speaks with Daniele Lima, marketer, trainer, salesperson and corporate trainer about the role of emotional intelligence in business performance. This article originally appeared in The Intelligence Issue, our April/May 2017 issue of Marketing magazine. More than 90% ...
Australians are some of the most AI-friendly people, but concerns still remain, according to research by business technology company Pegasystems, which examined public concern about artificial intelligence (AI) technology. People appear hesitant to fully embrace ...
Adobe has unveiled a new cloud services bundle pitched as an all-in-one solution for organisations to deliver winning customer experiences. Adobe has announced a new suite of cloud software at Adobe Summit 2017 in Las ...
Adobe announced significant updates this week to Adobe Cloud Platform, including a new standard data model and improvements to Adobe Sensei, its AI capability. In an attempt to break down internal data silos, as well ...
Marketing speaks with Chatri Sityodtong, founder and chairman of One Championship, Asia’s largest sports media property. One Championship is Asia’s largest sports media property. The mixed martial arts tournament broadcasts in 118 countries and enjoys ...
Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing explores how it got here after only five short years. This article originally featured in The Versus Issue, our February/March ...
Andy Lark is to leave Xero after the accounting software company announced changes to its organisational structure. Accounting software company Xero has told investors it is restructuring in pursuit of its goal of reaching $1 billion of operating ...
Restaurateur, businessman, mentor, chef. Natasha Menon talks us through the project to document and formalise a brand from component parts grown organically over a decade, and that’s inextricably linked to the identity of its founder, ...
Marketing speaks with Julia Shaefer, head of marketing at Cure Brain Cancer, about the Foundation’s revolutionary approach to trialling – and building support for – cancer treatments. Brain cancer kills more Australian children than any other disease and ...
Marketing speaks with Cynthia Round of New York’s Metropolitan Museum of Art about unification of brand identity, and ushering in a new age of accessibility for a new generation of visitors. With six million annual visitors, ...
News Digital Networks Australia (News DNA) has revealed an ecommerce initiative designed to leverage the power of its digital operations. News DNA has announced an ecommerce initiative centred around what it’s calling ‘Biggest Online Shopping Night’, ...
Marketing speaks with Nick Bowditch about mental health issues in the workplace, understanding, and personal and brand storytelling. The only person in the Asia-Pacific region to have ever worked in the marketing department of both Twitter and ...
