Author: Peter Roper
Author: Peter Roper
Almost a third of online Australians played Pokémon Go in July, and it was second only to Facebook in terms of time spent playing. Latest figures from Nielsen Digital Ratings (Monthly) for July showed an ...
TAB has undertaken a significant brand repositioning on the eve of the AFL and NRL Final Series. Gambling brand TAB has started gearing up for the footy finals season with a refreshed brand positioning to be brought to ...
Telstra has launched a new campaign for Telstra Entertainment, the brand’s home and mobile entertainment offering. A new campaign from Telstra marks the first time the brand has gone to market with a message that ...
Heineken has unveiled a low-calorie and low-carbohydrate brand extension, dubbed Heineken 3, in a push to appeal to more Australians and more usage occasions. Heineken today announced the launch of Heineken 3, signalling the start of the ...
Correction 25 August 2016: The announcement from Dolmio’s PR agency, and this article, initially said 5000 Pepper Hackers would be produced. It has now corrected that to 3500. Dolmio is producing 3500 Pepper-Hackers that shut down electronic devices during ...
MTAA Super has revealed the major redesign of its brand identity. MTAA Superannuation Fund (MTAA Super) has revealed its new look, which aims at “reflecting its purpose to be a driving force in securing financial futures ...
Three marketing communications firms have placed in the top 50 of the 2016 edition of Australian Financial Review‘s annual ‘Most Innovative Companies’ report that also highlighted product development and professional services firms. The results of the Financial ...
Woolworths today announced “significant improvements” to the Woolworths Rewards program, including a points exchange with Qantas Loyalty, saying it “didn’t deliver enough” when it overhauled its loyalty program and introduced Woolworths Points last year. Woolworths and ...
When a global hip-hop star like Kanye West decides to launch 21 pop-up stores around the world on one weekend, the choice of point-of-sale platform is integral to pulling it off smoothly and profitably. In ...
Coopers Brewery and Tennis Australia have announced a deal for the South Australian beer brand to become the exclusive beer of the Australian Open that will end the tournament’s 20-year association with Heineken. Australia’s largest ...
