Author: Peter Roper
Author: Peter Roper
Marketing chats to Helen McGee, head of marketing at 3ina Cosmetics, a brand-new make-up brand that plans to open 300 retail stores around the world in the next three years with a brand built on creativity, positivity ...
Cafe franchise Muffin Break is running a promotion giving British passport holders a free pot of tea in the wake of the United Kingdom’s shock Brexit referendum. Have a UK passport? As Britain breaks ties with the ...
The Love Issue of Marketing, for June-July 2016, is out now! We think you’re going to really like it. The issue is filled with features, interviews, stories and thinking from leading brands and marketers from Australia and around ...
A multidisciplinary collaboration between the University of Sydney, the Aboriginal Drug and Alcohol Council and digital agency Nest is building an iPad app using human-centred design principles that, for the first time in decades, will ...
With a news of new solutions and features, IBM has firmed up its two key differentiating factors: a focus on integration and the power of Watson. IBM has launched an expanded set of features and given a glimpse ...
On the back of The Coca-Cola Company’s move towards a ‘one brand’ marketing strategy, the company has announced the launch of a new graphic scheme that uses one visual identity system featuring the brand’s colour ...
Cottee’s cordials are here to stay, says Schweppes, addressing media reports its says are inaccurate that claimed Cottee’s was closing its doors after nearly 90 years. “The fact is our iconic brand isn’t going anywhere,” the company ...
Patties Foods pie brand, Four’n Twenty is partnering with Melbourne’s Etihad Stadium to become the first brand to execute a branded zone within the stands. Hot pies are virtually the official cuisine of Aussie Rules football, and for ...
Air New Zealand and Toyota have topped the latest NZ Corporate Reputation Index results. Air New Zealand and Toyota have ranked first and second respectively, in the NZ Corporate Reputation Index, which measures how New Zealanders view the nation’s ...
A ranking of digital agencies has seen Publicis.Sapient take out the top two spots. Razorfish and SapientNitro, both part of Publicis Groupe’s Publicis.Sapient stable, were named as leaders of the ‘Leaders’ in the ‘Gartner Global Digital Marketing Agency Magic Quadrant’ released ...
The WPP logo holder (pictured) is set to become even more crowded after STW shareholders agreed to the Group’s merger with WPP, together creating WPP AUNZ. STW Communications Group Limited, Australasia’s largest marketing content and communications group will ...
