News in the marketing technology world includes results of the latest Gartner Magic Quadrant results for digital marketing analytics, progress in the Outdoor Media Associations RFP for a world-first automated media buying platform, new data ...
Experts are estimating that Volkswagen has already lost around US$10 billion in brand value since the scandal involving emissions reporting was uncovered. The CEO has already fallen on his sword – could the VW brand itself ...
In this 17 September 2015 edition of our marketing technology news wrap: Emma arrives in Australia by opening a Melbourne office, adtech and martech continue to merge as Adobe adds programmatic buying to its Marketing Cloud, WoodWing ...
Celebrating 150 years in 2015, Arnott’s has a new visual identity set to revitalise and re-awaken one of Australia most iconic brands. The new packaging now features the iconic parrot more prominently as well as ...
Google has launched it’s new visual identity, the first major change to its logo since 1999, and arguably the biggest change to the brand’s look in the company’s 17-year history. The serifs of the old ...
In this week’s edition of our new regular wrap of news and announcements from the world of marketing technology… New Zealand online marketplace takes its data management to the next level, Salesforce adds support for Instagram advertising ...
In Australian media news this week: Fairfax papers wrapped in Adam Goodes poster, cooking shows head to court of copycat claims, CollegeHumor launches Australian arm, Donna Hay gets another magazine, a new premium programmatic exchange ...
A report from enterprise software vendor SAP has concluded that Australian brands are failing to deliver the digital experience consumers want. SAP’s ‘Australian Digital Experience Report’ found that almost half of all 3000 respondents said they are ...
The graphic identity for the Tokyo 2020 has been revealed, and the emblems for the Tokyo 2020 Olympic and Paralympic Games have got anyone interested in brand identity or graphic design talking. The overall reaction is ...
Welcome to our new regular wrap of news and announcements from the world of marketing technology. We’ll be covering things like CRM, DMPs, automation, analytics, content systems, social listening, ecommerce and more, as well as ...
Wrigley Pacific is sponsoring The Bachelor as part of a global rebrand for its flagship gum brand, Extra. Extra is introducing its new look by joining the pop culture and dating conversation as a major sponsor of Network Ten’s The Bachelor Australia. ...
In media news for Australian marketers this week: Chinese digital media consumption eclipses TV, radio and print combined, while Australians flock to the financial press in June. Digital media usage overtakes traditional in China ...
