Dorus van den Biezenbos, head of digital customer experience at Capgemini, speaks to Peter Roper about digital disruptive intermediaries, a not-new phenomenon to which incumbents are still slow to respond. The internet as a social ...
For the last eight weeks in Marketing and here on the site we’ve explored design as a way of thinking, as a way of creating and as a way of business. Today, we chat with someone who’s been ...
ME Bank is dropping the word ‘Bank’ from its name and has launched a modernised visual brand identity. The smiley-face remains but the brand’s blue and green colour scheme has been replaced by black and white, with contemporary ...
Apple has overtaken Google to reclaim the title of ‘world’s most valuable brand’ according to WPP’s 2015 BrandZ study. The ‘Top 100 Most Valuable Global Brands’ report, released today by WPP and Millward Brown, sees ...
Hyundai Motor Company’s creative design manager talks us through the central role design plays in the business, the strength of Korean brands and why it’s an exciting time to be designing cars. Australian designer Casey Hyun ...
Tyler Brûlé, the journalist and entrepreneur who founded design magazine Wallpaper in the 90s and then Monocle in 2007, chats to Peter Roper about his successful publishing and creative agency businesses and how editorial and advertising do – and ...
The National Broadband Network (NBN) has launched a new campaign this week with the aim of inspiring Australians to look to the future. The campaign aims to position NBN as a “visionary, purpose-driven brand”. Targeting Australians’ “hopeful ...
Packaging design nerds rejoice, the winners of The Dieline Awards 2015 have been announced and photographed in all their macro hi-res glory. No Australian brands or design firms found glory this year, but the private label ...
BitTorrent’s head of content strategy talks to Marketing about the company’s push to become a legitimate force in content distribution and its vision to provide options for content creators to explore new storytelling modes. BitTorrent, the company behind ...
In April and May 2015 Marketing magazine is obsessed with all things ‘design’. With cover design by Re, The Design Issue delves into a range of topics, from design thinking to design-led brands to packaging design. The magazine ...
Jo Burston is on a mission: to see one million new female entrepreneurs by 2020. To get there, the founder of multiple start-ups is drawing on her experience, network and tremendous drive to launch a ...
Unilever is on the hunt for 50 of the best marketing technology start-ups, which its senior vice president of global marketing, Marc Mathieu, says are pioneering the future of marketing. ‘Foundry 50 at Cannes’ is a partnership ...
Conservation body WWF Australia has launched an initiative to educate consumers on how to replace mass-produced, packaged household products with natural alternatives. The initiative is called ‘Just’ and highlights how a range of environmentally-friendly and sustainable items such ...
