Author: Peter Roper
Author: Peter Roper
The finalists for Doritos’ 2015 ‘Crash the Super Bowl’ contest have been announced, and again there’s an Australian entrant in the final 10. Australian filmmaker Armand de Saint-Salvy is one of 10 finalists in ...
A survey of retailers by Retail Systems Research (RSR) has found that the proper implementation of inventory and order management has now eclipsed data management as the biggest single challenge facing retailers. The study, ‘Omni-Channel ...
The founder of a positive-only reviews website says that every negative review left on the internet hurts a business significantly and that direct complaints, rather than public complaints online, are more beneficial for everyone. Positive-only ...
As we announced recently, the 2015 version of the ‘B2B Marketing Outlook’ study is currently underway. It’s the only one of its kind that benchmarks Australia’s B2B marketing practices, and is now in its fifth ...
Accenture is to acquire independent digital agency Reactive to strengthen its digital marketing and technology services. Management consulting firm Accenture today announced that it has entered into an agreement to acquire Reactive Media, an independent ...
Future Laboratory co-founder Chris Sanderson chats with Marketing about the key consumer trends that will become prominent in 2015, centred around a concept he’s calling the ‘me-conomy’ – a concept that includes the fragmented self-identity ...
A connected shirt, food selfies that save lives and an app for the visually impaired stood out as the world’s best digital marketing in October 2014. European digital marketing research firm Best Marketing International, which monitors 300 ...
We recently reported on a branded content series by Grill’d that parodies extreme dieting to promote its new low-carb burger bun. And we mentioned there’d be a follow up, so here it is. The second ...
Western Sydney AFL team the GWS Giants Football Club has been named as winner of the Big Business Award at the Australian Multicultural Marketing Awards (AMMA) for its success in selling the Australian game to migrant communities. ...
It’s almost summer in Australia, and Coca-Cola has launched its biggest packaging-based campaign since ‘Share a Coke’, with a range of brightly coloured, smaller cans. But highlighting the challenge of being a purveyor of sugary ...
Lenovo’s legacy and acquisitions in the personal computing and server spaces has cemented a strong position in business markets – in which it’s done well, standing currently at number two in the commercial space in ...
Australia’s largest international chamber of commerce, the American Chamber of Commerce in Australia (AmCham), has rebranded for the the first time in more than 50 years, setting free the American eagle from its logo in favour of ...
Analysis of 20 billion visits to ecommerce websites has led Adobe to predict that Australians will spend 15% more online this holiday season compared to last year, and that things are looking up for traditional ...
