Author: Peter Roper
Author: Peter Roper
Asahi Super Dry launched its biggest campaign in the Australian market at the weekend with the brand’s first ever Australian TV spot, with a campaign that centres around “a reverse Cindarella story.” ‘Is He Asahi?’ ...
IBM and the City of Melbourne have kicked off a three-year partnership with an interactive online hub and social analytics effort for this year’s Melbourne Spring Fashion Week (MSFW). The online hub aims to enhance ...
Legislation change has turned the focus of Life Without Barriers from pitching for government tenders to winning over the consumer in a user-chooses environment, forcing it to undergo monumental change in its brand and organisation. ...
Sacha Adair, head of brand transformation at Digital Infusions, has steered huge corporations through the treacherous waters of turnarounds. She’s not only lived to tell the tale, but every bump and scrape has made her ...
A Sydney craft brewery has won a trade mark dispute against multinational SABMiller after the small brewery attempted to trade mark its beer brand name. Sydney craft brewery Wayward Brewing Company has emerged victorious from its ...
In the next 12 months, an estimated 1.4 million general insurance policies held by Australians are unlikely to be renewed with the same company, according to consumer research firm Roy Morgan. In the next ...
A new tool, called eValuate Express, can identify winning product ideas in as little as 48 hours and improve speed to market for successful innovation, says its creator TNS. Global research consultancy TNS is launching an ...
Dick Smith Electronics’ new brand campaign ‘Unleash Your Smith’ embraces the DIY maker movement to reposition the brand. A new brand campaign for Dick Smith Electronics aims to reposition the retailer by focusing on ...
Domino’s launches ‘Pizza Mogul’, a program that lets customers create and market their own pizza and earn money from sales. Domino’s Pizza Enterprises has launched a new platform that allows customers to create their ...
After Nike all but claimed World Cup victory earlier in the week, Adidas has hit back with a combination of blows, talking up its reactive tactical campaign and the fact that it’ll be an all-Adidas ...
Mark Buckman is to leave Telstra and return to the UK for personal reasons, leaving the telco needing to find replacement heads of both media and marketing. Telstra confirmed to Marketing this afternoon that ...
Catapult, the Australian company that invented GPS and data tracking devices worn by elite athletes to optimise performance, is making big strides towards cornering the cut-throat US sporting scene. A product of the Australian ...
Myer has appointed Westfield executive Gary Williams to the strategy position left vacant by CV-fudger Andrew Flanagan. Myer today went some way towards putting its recent executive recruitment embarrassment behind it by announcing the ...
