Author: Peter Roper
Author: Peter Roper
Huge majorities of Australian consumers (88%) and businesses (77%) are worried about the Federal Budget, due to be released tomorrow, as Treasurer Joe Hockey’s rhetoric cuts through, according to Roy Morgan Research. A special combined Roy Morgan Nightly ...
Qantas announces tender to modernise approach to in-flight advertising Qantas is shaking up its approach to how advertising is integrated into its in-flight entertainment, announcing an invitation-only tender to the free-to-air and pay TV networks, ...
Join us at 11am on Tuesday 18 February for the third instalment of Marketing‘s live, interactive, webcast panel show that’s all about business-to-business marketing, The B2B Lab. We’re very pleased to announce that The B2B ...
Apple’s overnight announcement that the next version of its OS X operating system will be free has left Microsoft in the awkward position of being the only company that charges for its desktop operating system, ...
Is it hard to go viral? Only if you want to keep some respect, it seems. From the same production company that brought you ‘Friday’ by Rebecca Black (remember that?) comes the hit new song ‘Chinese ...
Last night’s 2012 ADMA Awards honoured the year’s best campaigns and individuals in the field of accountable advertising, seeing Naked Communications take home the Grand Prix for its ‘Steal Banksy’ campaign for Art Series Hotels. ...
I was fortunate enough to last night attend the Account Planning Group’s event with Mark Earls in Melbourne, where the ‘recovering account planner’, speaker and author (HERD, I’ll Have What She’s Having) spoke on his ...
Two weeks ago, the President of Iceland filmed an address in English for his country’s tourism website: “Like other Icelanders, we are going to invite you to visit our home, and we will give you ...
Buying local products is important, right? If you say yes, you stand with two-thirds of Australian consumers. If you actually purchase Australian made products on a regular basis, you are in a small minority, says ...
Musicians will soon be able to sell merchandise to their fans directly through their YouTube channel the Google-owned video-sharing site has announced. The new service, called the Merch Store, will allow YouTube partners to offer ...
On Thursday morning Apple announced that co-founder, chairman and former CEO, Steve Jobs, had passed away.
