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Author: Peter Roper

Author: Peter Roper

Technology & Data
Martech news: Clipp, Hootsuite, Microsoft, AdRoll, Salesforce, Nielsen, Meltwater, One Green Bean, SpotX, Marin
  • Peter Roper
  • access_timeNovember 19, 2015
  • remove_red_eye1451 Views
Technology & Data
Australian-developed brand protection service crawls the web to find scam and non-compliant sites
Peter Roper November 11, 2015

An Australian-developed web discovery service aims to help brands find rogue and scam websites that incorrectly use brand assets, anywhere on the web. Australian security consultancy Securus Global has entered the online brand protection space with its Australian-developed web ...

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Technology & Data
Leading the charge: Inside Tesla’s quest to put Australia on the grid
Peter Roper November 10, 2015

Head of marketing for Tesla Motors Australia takes us through the brand’s vision for this market as the vertically-integrated automative company leads the charge towards an all-electric future. As one might expect in a luxury segment, the ...

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Social & Digital
Twitter upgrades its in-built analytics capabilities with Brand Hub
Peter Roper October 28, 2015

Twitter has upgraded its analytics capabilities with a suite called Brand Hub. Twitter’s new analytics suite Brand Hub is designed to helps advertisers quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation, replacing some ...

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