Author: Peter Roper
Author: Peter Roper
Emerging social media platforms Snapchat and Tinder have cemented themselves as two of Australia’s most popular social networks. The meteoric rise of video messing app Snapchat propelled into the list of most popular social ...
On the eve of the World Cup semi-finals, Nike has shared some viewer and engagement figures of the brand’s performance on the pitch and online during the World Cup, claiming six billion impressions. Don’t ...
Marketing’s influence over business strategy is growing in correlation with data investment, according to a survey of senior Australian marketers by PwC. The survey also confirms a major shift toward owned media at the expense of paid ...
Presented below are the segment summaries from PwC’s Australian ‘Entertainment and Media Outlook 2014-2018’, released today, which charts performance across the sector as a whole and 11 individual areas including newspapers, interactive games, music, internet, ...
Italian Football Federation launches assault on world title, press freedom International publishing industry players have condemned the Italian Football Federation charging for video news at its press conferences in Brazil during the 2014 World Cup. ...
SingTel-owned digital advertising company Amobee announced the acquisition of cross-channel digital advertising company Adconion and digital content intelligence company Kontera yesterday. It’s part of Amobee’s stated aim to become a one-stop digital advertising platform. Adconion, ...
SBS today announced the appointment of Amanda McGregor to the position of director of marketing, starting as of August 2014. McGregor will return to Australia to join SBS from ITV in the United Kingdom where ...
Editor’s note: Lesson learned – no more choosing column names based on days of the week. Media Monday will return to its regular time slot next week. Mashable announces expansion into Australia with editor ...
Melbourne Heart FC has announced its rebrand to Melbourne City FC and unveiled a new badge and sponsorships. The renaming is a step towards a global empire of ‘City’ clubs by the City Football Group ...
Australia’s Commonwealth Bank, ANZ and Westpac have achieved double-digit growth in brand value in the past year, according to the 2014 BrandZ Most Valuable Global Brand rankings, which also sees Google overtake Apple to become the ...
From the latest episode of The B2B Lab by Marketing, we’ve chosen our five favourite clips, on topics ranging from content marketing, to manufacturing in Australia, to the best (and worst) in B2B communications. Watch the panel field audience questions ...
