Author: Peter Roper
Author: Peter Roper
Pitney Bowes has launched a new brand identity and communications platform as it evolves into a sophisticated tech vendor. Bill Borrelle, senior vice-president of brand strategy and integrated marketing communications, discusses with Marketing the firm’s marketing evolution and its ...
An Australian marketing research software company is hoping to change the way brands conduct research into online behaviour through the emerging field of internet ethnography, or ‘netnography’. Australian customer-insight start-up Beehaviour launched in the local market today ...
The CEO of Blackmores has been named the CEO of the Year, while the marketing director of rival Swisse has won the Marketing Executive of the Year title. The CEO Magazine‘s Marketing Executive of Year award ...
In this instalment of marketing technology happenings in Australia: cashless payment platform grows, Hootsuite integrates with Microsoft, AdRoll updates algorithm, Salesforce adds predictive journeys, Nielsen brings new advertiser-level tracking to digital advertising, Content Anywhere Cloud ...
An Australian-developed web discovery service aims to help brands find rogue and scam websites that incorrectly use brand assets, anywhere on the web. Australian security consultancy Securus Global has entered the online brand protection space with its Australian-developed web ...
Head of marketing for Tesla Motors Australia takes us through the brand’s vision for this market as the vertically-integrated automative company leads the charge towards an all-electric future. As one might expect in a luxury segment, the ...
Woolworths’ revamped customer loyalty program launches today and includes significant changes for the nine million members that will be automatically switched over. Australia’s biggest supermarket chain Woolworths announced at the weekend that its Everyday Rewards ...
An international crowdsourcing design competition has resulted in the launch of a purpose-built pizza-delivery vehicle, in the latest marketing stunt by US chain Domino’s Pizza. The self-proclaimed “world leader in pizza delivery”, Domino’s is launching ...
The Australian Association of National Advertisers (AANA), the body that administers the self-regulation of advertising in Australia, has announced a revised definition of ‘advertising and marketing communication’ to include relevant direct-to-consumer public relations materials. Material such as social ...
The Australian Marketing Institute announced the winners for the 2015 Marketing Awards for Excellence in Melbourne last night, awarding Just For Pets the top program honour and Caroline Patrick marketer of the year. The Marketing Program of the ...
In marketing technology news this week, Zendesk launches a predictive analytics feature for customer service contacts, Bigcommerce and Twitter bring ‘Buy Now’ button to the mid market, latest OS market share stats, DMP survey, Odoo’s big ...
Squatty Potty, a US brand of toilet stools, has launched one of the strangest, funniest and surprisingly family-friendly video ads relating to colon health the internet has ever seen. “Pooping will never be the same. ...
