Author: Peter Roper
Author: Peter Roper
The story behind the NAB and Telstra backed online marketplace where small businesses can swap services
September 28, 2016
Proquo, a new digital marketplace backed by NAB and Telstra, aims to be a hub for small businesses to trade services and form relationships. Co-founders and co-CEOs Ricky Lam and Carl Spurling tell us how ...
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Mercer’s head of consumer marketing on the change that goes with replatforming five key technologies
September 16, 2016
Cambell Holt, consumer marketing lead at Mercer, talks us through the company’s redevelopment five key platforms to become a brand for which every customer feels like the customer. The superannuation industry, says Cambell Holt, consumer marketing lead at ...
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Macca’s Monopoly goes mobile with augmented reality app
September 9, 2016
McDonald’s Australia has launched a world-first mobile experience for its largest promotion with the Monopoly Game at Macca’s app. McDonald’s Australia has launched a mobile app for its largest promotion, with the ‘Monopoly Game at ...
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