Author: Petra Buchanan
TV viewing: multi-platform devices aid, niche content dictates
March 7, 2013
There has been a lot of discussion about audiences becoming increasingly adept at using multiple platform devices to consume TV content. In a market where 78% of households have internet access, 56% have smartphones, 22% own tablets and 18% have internet-connected TVs, the engagement with iPads, tablets and next-gen phones isn’t surprising. What is interesting […]
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