Author: Susi Banks
Author: Susi Banks
Packaging: tales from the front line of branding
April 28, 2015
Susi Banks chats to those in the know about packaging design and finds that what was once just a vehicle for distribution can now be a brand’s sharpest weapon. In 1989 Streets launched Homer ...
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How to get the marketing job you really want
October 9, 2014
Susi Banks polls some leading employers on what they look for when recruiting for marketing positions and discovers that they’re just as keen to find you as you are to find them. You’re top ...
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Selling themselves: How Telstra, Lion and others attract and retain the best staff
May 21, 2014
Language warning: this article contains the F-word. No longer stuck away in windowless offices at the back of company headquarters and called ‘personnel’, recruiters at leading corporations have taken centre-stage as it becomes obvious ...
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