Author: Sue Barrett

By Sue Barrett, founder, Barrett Consulting Unfortunately discounting is heavily used in Australian retail. It’s becoming even more rife as deals and group buying websites emerge and bricks-and-mortar businesses cut their prices to try and ...

Sue Barrett, Marketing mag’s very own sales guru and founder of Barrett Consulting poses the question: If customer service is sales 101, then why are we not delivering? There is a strong slump in Australia’s retail ...

Marketing mag's sales specialist Sue Barrett, founder of Barrett Consulting, dissects the "hard sell", and tells salespeople not to make a habit of it.

Sue Barrett, founder of Barrett Consulting, continues her popular sales industry blogging series for Marketing mag. This week she debunks those old myths that sales is a dark art, and down there with the used ...