Author: Sue Barrett
By Sue Barrett, founder, Barrett Consulting Unfortunately discounting is heavily used in Australian retail. It’s becoming even more rife as deals and group buying websites emerge and bricks-and-mortar businesses cut their prices to try and compete with online retail operations here and overseas. Discounting in any business sector, retail or B2B, may initially increase turnover, […]
Sue Barrett, Marketing mag’s very own sales guru and founder of Barrett Consulting poses the question: If customer service is sales 101, then why are we not delivering? There is a strong slump in Australia’s retail industry and things are not looking to pick up anytime soon. Not only are Australian consumers hip pocket conscious, but […]
Marketing mag's sales specialist Sue Barrett, founder of Barrett Consulting, dissects the "hard sell", and tells salespeople not to make a habit of it.
Sue Barrett, founder of Barrett Consulting, continues her popular sales industry blogging series for Marketing mag. This week she debunks those old myths that sales is a dark art, and down there with the used car salesman.
