News

Linda Hayes takes a look at some of the best (and worst) branded sites on the web.

This story began with a letter from Michael to Geoff Dixon, CEO of Qantas, expressing his disappointment about the lack of personal space allotted to cattle class travellers on international flights. After receiving a rather ...

The catchy jingle is making a big comeback for marketers of both old and new brands looking to find an enduring way to connect with consumers, writes Michael Burrows.

Con Stavros explores the marketing battle for the American presidential race, blogging regulation and brand longevity

Two years ago Euro RSCG was facing a bleak future. Sam Gopal chats to David Jones, the adrenalin fuelled force that has breathed new life into, and changed the fortunes of, one of the world’s ...

One-eyed view Tyler Brûlé has graced this column before as the global style-setter of Wallpaper* founding fame. Brûlé travels the world nowadays overseeing a respected trend spotting and branding empire. His latest, much publicised, venture ...

Friendster was the MySpace of yesterday, however it fell behind due to its arrogance and complacency towards users. Will MySpace follow?

Marketing explores the evolution of the ‘campaign pitch’ from July 1997 to July 2007

The inimitable Geoffrey Bowll delivers the inside line on briefing ad agencies.

As consumers, what is it that motivates us to buy? Want? Need? Or is it actually fear and anxiety? With wars in Iraq and on drugs, terrorism, poverty and hunger, and increasing fears about the ...