Influencers can generate enormous value for businesses, and a local talent agency, 26 Talent Agency, is offering the chance to work with one of its influencers and discover this innovative marketing strategy.

Brisbane-based 26 Talent Agency are spruiking a risk-free opportunity for small and medium businesses to dive into influencer marketing. By registering their details, businesses will go into the running to partner with an influencer to give their company a boost on social media.

Founded by Mikhailla Fitzgerald in 2019, 26 Talent Agency now has several prominent influencers on their books, including wellness personality Dani Guy who has 123k followers on Instagram and lifestyle and beauty blogger Jaz Hand who has 131k fans on Instagram. 

“At 26 Talent Agency we understand that SMEs may not have the budget, don’t understand how to effectively leverage social media, or simply can’t comprehend the value of influencer marketing. To help remove some of the barriers that prevent businesses from tapping into influencer marketing we’ve decided to unveil this unprecedented promotion, a chance for businesses to work with a top influencer for free,” Fitzgerald says of her business.

26 Talent helping to make connections between brands audiences through influencers

This new opportunity is tailored specifically for small to medium businesses new to the world of influencer marketing. They’re confident this opportunity will help businesses understand how instrumental an influencer can be to growing their reach, with one recent promotion with one of the agency’s talents leading to over $27,000 in sales in 24 hours through Instagram stories alone.

“Influencer marketing is often misunderstood and underrated, but it has the ability to bridge heartfelt connections between brands and audiences,” Fitzgerald says.

Businesses have until 25 September to register their details and follow 26 Talent Agency on Instagram. The agency will then reach out to match brands with the right talent and devise a marketing strategy.

The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023, up from $1.7 billion just seven years ago in 2016.

Research published earlier this year found that influencers could lead the way in promoting greener choices and sustainable living because of the significant impact social media stars have on their followers.

While the influencer marketing industry is booming, the ACCC recently announced they were cracking down on misleading testimonials and endorsements from beauty, parenting and lifestyle influencers where they did not disclose their affiliation with the company they were promoting.