Brand Behaviour episode 1

In episode 1 of Brand Behaviour we speak with REA Group’s Chief Marketing Officer, Melina Cruickshank about the property market and how REA Group is responding to COVID-19.

Brand Behaviour: Episode 1 from Marketing Magazine on Vimeo.

This episode of Brand Behaviour features a conversation between the editor of Marketing, Jazz Giuliani and our resident brand expert, Associate Professor Karl Treacher who is the CEO of The Brand Institute of Australia. 

Karl and Jazz speak to special guest Melina Cruickshank about the future of the property market in a post COVID-19 world. Cruickshank also talks about the importance of team culture and what forms of marketing are most effective for her brand right now.

Correction: In 2018, REA Group acquired Hometrack, a leading provider of property data services. At 20:45 Karl mistakenly refers to REA Group purchasing CoreLogic rather than Hometrack.

Jasmine Giuliani
BY Jasmine Giuliani ON 30 July 2020
Jasmine Giuliani is the Editor of MarketingMag