Brand Behaviour episode 1: Melina Cruickshank (REA Group)
In episode 1 of Brand Behaviour we speak with REA Group’s Chief Marketing Officer, Melina Cruickshank about the property market and how REA Group is responding to COVID-19.
This episode of Brand Behaviour features a conversation between the editor of Marketing, Jazz Giuliani and our resident brand expert, Associate Professor Karl Treacher who is the CEO of The Brand Institute of Australia.
Karl and Jazz speak to special guest Melina Cruickshank about the future of the property market in a post COVID-19 world. Cruickshank also talks about the importance of team culture and what forms of marketing are most effective for her brand right now.
Correction: In 2018, REA Group acquired Hometrack, a leading provider of property data services. At 20:45 Karl mistakenly refers to REA Group purchasing CoreLogic rather than Hometrack.