1.4 million insurance policies likely to be switched in next 12 months: Roy Morgan

In the next 12 months, an estimated 1.4 million general insurance policies held by Australians are unlikely to be renewed with the same company, according to consumer research firm Roy Morgan.

 

In the next 12 months, an estimated 577,000 motor vehicle insurance policies and 842,000 household policies are unlikely to be renewed with the same company. This is a total of 1.4 million policies and represents 3.8% of the total market, according to the latest findings from the Roy Morgan Research Consumer Single Source survey.

Home insurance

Of the 842,000 home insurance policies that are unlikely to be renewed in the next 12 months, an estimated 246,000 (29%) are expected to come from NRMA, AAMI, and Allianz, however the companies with the highest proportions of their policies unlikely to be renewed were at Coles with 7.5% (13,000) followed by SGIC (SA) with 6.7% (13,000) and ANZ with 6.2% (16,000). The switching levels at the three biggest home insurers were much lower with NRMA (3.9%), RACV (3.8%) and AAMI (3.6%).

Proportion of home insurance policies unlikely to be renewed with the same company in the next 12 months

842,000 home insurance policies are unlikely to be renewed in the next 12 months according to Roy Morgan

Base: Australians 16+ with Home Insurance, n = 14,753 Source: Roy Morgan Single Source (Australia), 6 months to May 2014

 

Motor vehicle insurance

The largest number of Motor Insurance policies not likely to be renewed is also expected to come from NRMA, AAMI and Allianz, with an estimated 190,000 (33%) policies between them. The highest proportion of Motor Insurance policies unlikely to be renewed at the same company did not come from the three larger companies but elsewhere, with Bingle expected to suffer the highest proportion of loss with 9.5% (10,000), followed by SGIC (SA) with 8.6% (12,000) and Real Insurance with 8.2% (9,000). These companies compare unfavourably with expected losses of only 3.6% for NRMA, 2.9% for AAMI and 2.6% for the RACV.

Proportion of motor insurance (excluding CTP) policies unlikely to be renewed with the same company in the next 12 months

577,000 motor vehicle insurance policies are unlikely to be renewed in the next 12 months according to Roy Morgan

Base: Australians 16+ with Motor Insurance (excl. CTP), n = 16,618 Source: Roy Morgan Single Source (Australia), 6 months to May 2014

 

Peter Roper
BY Peter Roper ON 15 July 2014
Editor of Marketing Magazine and Marketingmag.com.au