Coca-Cola wants you to put your phone down and get back into the real world so much they have created a ‘social media guard’ to help you curb your addiction. The soft drink giant have released a spoof video asking consumers to break their smartphone addictions by donning an Elizabethan-style dog collar.

“Did you know that the world spends four million years online every month?” asks Coke. “If you’re watching this video on your mobile phone, it’s time to put it down. Look around you, there is probably someone special you can share a real moment with. Enjoy it with an ice-cold Coke.”