The Love Issue of ‘Marketing’ is out now

The Love Issue of Marketing, for June-July 2016, is out now! We think you’re going to really like it.

The issue is filled with features, interviews, stories and thinking from leading brands and marketers from Australia and around the world.

The Love Issue explores everything from brand love, hiring for passion and loyalty programs to boardroom relationships, diversity in marketing communications and some lovely case studies.

There’s an interview with Mark Earls, who says stealing ideas is the smart way to market, and an exclusive extract of Byron Sharp’s new book How Brands Grow Part 2, which expands on his seminal first book to include emerging markets, services, durables, luxury and new brands.

 

Contents

  • Feature: Diversity in marcomms: open arms win open minds
  • Infographic: For love or money: loyalty program trends
  • Brand: Charlie’s Cookies: made with love
  • Brain Trust: When recruiting, how much does passion make up for skills?
  • Interview: Mark Earls says you can build brand love with stolen ideas
  • Excerpt: Chapter one of How Brands Grow Part 2 by Byron Sharp and Jenni Romaniuk
  • Interview: Mark Kramer says the future of shared value is partnerships
  • Feature: Highlights from the 2016 B2B Marketing Outlook report
  • Marketer: Matthias Scheucking, Airbnb, on his career so far
  • Case studies: The heart-racing launch of the Lexus RC, How BoQ operationalised love, Why Double Robotics loves Lucy, and NAB’s Share House at Midsumma Festival.
  • Content partners: SSI survey on what people think about diversity in advertising, Meltwater on launching an employee ambassador program, Forrester says love your CIO, UnLtd brings stories of love, lost and found.
  • Columns: Steve Sammartino encourages you to make love not war, Jac Phillips on the role of love in business, Sergio Brodsky on why leaders should sharing their vulnerabilities, Mark Ritson on why nobody loves brands, and Con Stavros on the back page.

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SHOP: Want a copy of The Love Issue? Buy a single copy or purchase a subscription to Marketing. Go to shop »

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Contents thumbnail strip of The Love Issue Marketing Mag 540w

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Buy a single copy of The Love Issue or purchase a subscription to Marketing. Go to shop »

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Peter Roper
BY Peter Roper ON 15 June 2016
Editor of Marketing Magazine and Marketingmag.com.au