Magpie & Friends has been launched intending to generate a conversation for brands within Twitter, the hot-topic micro-blogging site.

It says that it is currently Twitter’s largest growing ad network, with more than two-million reachable followers.

The company aims to enable brands to deliver controlled, relevant and targeted messages into this area and a recent performance report says Magpie & Friends average click-though rate sits at 9.95%.

Magpie & Friends also announced the introduction of its additional compensation models and will be introducing pay per click, pay per lead and pay per sale in addition to the pay per view model it has already been using.

“To be honest, we have been blown away by the uptake by tweeters. This growth has enabled us to introduce further compensation models that will provide additional options for our clients and greater earning opportunities for our tweeters,” explains co-founder, Jan Schulz-Hofen.

“Despite initial negative response to the pending launch of the company, these results clearly indicate that both tweeters and advertisers have been able to establish relationship that is proving to be mutually rewarding.”

More info: http://be-a-magpie.com/customer