Visa has launched its ‘Technology Evolved’ campaign, which aims to promote the benefits of its Visa Debit cards for online, telephone and international transactions.

The campaign, created by Whybin TBWA Tequila, is Visa’s first new marketing campaign for Australia since it awarded its global advertising account to TBWA Worldwide last year.

Chris Clark, Visa’s general manager for Australia and New Zealand, says the campaign reflects what the company sees as increasing popularity of Visa Debit cards in a challenging economic climate, as consumers focused on better ways to manage their money.

“Our research shows that Australian consumers today want more control over how they spend their money, and they want to be able to access their own money for online, telephone and overseas transactions,” explains Clark.

The campaign, with the catch line ‘More people go with Visa Debit’, promotes Visa’s Debit offering consumers ‘pay now’ alternative to cash, cheques and EFTPOS, and will utilise television, online, cinema, print and out of home advertising.