Media Monday: Commercial radio Survey 6 results, Nova’s new website, Women’s Fitness ditched

In Australian media news this week, Commercial Radio Australia releases its Survey 6 results, Nova Entertainment launches new websites to improve brand opportunities, Bauer announces the final Women’s Fitness magazine this month, and Mi9 sells TV listings and metadata service HWW to Gracenote.

Commercial Radio Ratings Survey 6 results

Commercial Radio Australia has announced its Survey 6 2014 results summarising radio market share for Sydney, Melbourne, Brisbane, Adelaide and Perth. Here are some highlights:

Sydney

  • ARN’s WS FM101.7 is the number one station, with its Jonesy and Amanda show number one for breakfast (up 0.5 points to 9.9%), and Lars Peterson number one for drive (9.4% share),

  • The Grill Team on SCA’s Triple M are number one in breakfast for men between 18 and 44,

  • George and Paul on Fairfax’ 2UE number one overall on weekends for all ages over 10 (6am-midday),

  • 2UE recorded the highest share gain in the Sydney radio market (up 1.1 points to 5.7%), and

  • SCA’s 2Day FM is the number one radio brand online and on social.

Melbourne

  • Fairfax’ 3AW is the number one station in Melbourne in breakfast, morning, afternoon, drive, nightline, football and weekends,

  • SCA’s Fox FM is Melbourne’s number one FM station, as well as number one between 3 and 4pm with Hamish and Andy, and the number one radio brand online and on social, and

  • SCA’s Triple M is the number one station for men across the workday, including number one FM station for men and number one FM in breakfast for The Hot Breakfast with Eddie McGuire.

Brisbane

  • ARN’s 97.3FM is the number one station overall, and its program with Robin, Terry and Bob is number one in breakfast overall (12.9% share),

  • SCA’s Triple M is the number one station for men across the workday, and number one in Brisbane for men, and

  • SCA’s B105 reaches the most females aged 18 to 24 between 3 and 4pm with Hamish and Andy, and is the number one radio brand online and on social.

Adelaide

  • ARN’s Mix102.3 is the number one station overall (15.2% share), including number one for breakfast with Jodie, Soda and Snowy,

  • SCA’s SAFM is number one for females aged 18 to 39 between 3 and 4pm with Hamish and Andy, and is the number one radio brand online and on social, and

  • SCA’s Triple M Classic FM is the number one station for footy and across the workday for men.

Perth

  • SCA’s Mix 94.5 is number one across the workday, and number one for listeners over 30 for both drive and breakfast with Clairsy, Shane and Kymba,

  • SCA’s 92.9FM is number one for females between 18 and 24 with Hamish and Andy between 3 and 4pm, and is the number one radio brand online and on social, and

  • Fairfax’s 6PR holds the number one position for time spent listening (13 hours 42 minutes).

 

Nova goes “beyond radio” with new websites

Nova Entertainment has launched new online, mobile and tablet websites that enable improved streaming audio and video to “go beyond radio”.

The new website will offer increased native brand opportunities and space for dynamic rich media advertising, conforming to IAB industry standards, on every page.

Nova will offer clients the opportunity to have unique content created for their brands. Other opportunities include home page takeovers including skins, display banners, video and audio pre-roll, win pages and geographically-localised sponsorship.

The launch follows the recent launch of Adelaide radio station FiveAA’s new website, a new Nova mobile app and the launch of Nova TV.

Nova branded radio stations cover Sydney, Melbourne, Brisbane, Adelaide and Perth.

Nova's new websites

Bauer ditches Women’s Fitness magazine

Bauer Media has announced it will stop printing Women’s Fitness magazine because it has been found to be “not commercially sustainable for the longer term”.

The magazine’s last issue will be the November edition, on sale 9 October.

Bauer Media CEO Matthew Stanton said the staff on the magazine, which is licensed from the UK, had worked with dedication over the past three years.

“It is not an easy decision to close a magazine and we have certainly considered all the options before coming to this conclusion.

“Health and fitness are important pillars across our Bauer Media magazine brands and we will continue to produce excellent content in this space for relevant titles, as well as our current digital assets and new multi-platform initiatives to be rolled out in the near future.

“I take this opportunity to thank the teams here at Bauer, as well as the advertisers and retailers, who have supported Women’s Fitness during its lifecycle.”

 

Mi9 sells TV listings and metadata service HWW to Gracenote

Nine Entertainment Co’s digital media company Mi9 has sold its wholly owned subsidiary HWW to Gracenote, part of the Tribune Media Company.

HWW is Australia’s leading provider of TV listings and metadata for free-to-air and subscription television. Its business has evolved from focusing on broad content syndication to providing metadata for the TV and entertainment industries.

Gracenote provides music and video content and technologies to entertainment products and brands.

Mi9 said in a statement that the sale aligns with its focus “to deliver excellent customer experiences across digital and television platforms, and compelling media solutions to its agency and advertiser clients”.

 

Michelle Herbison
BY Michelle Herbison ON 6 October 2014
Assistant editor, Marketing Magazine.