One billion people in 30 days: Unsplash hosts UN coronavirus response library in creative challenge

Unsplash has turned its stock library into a visual coronavirus ‘PSA system’, hosting creative submissions to the UN’s open brief.

To help stop the spread of coronavirus, the United Nations issued a global callout to creatives to submit important messaging to be spread far and wide. The positive response was overwhelming.

After 17,000 submissions came in (including the one by Mathery above), the issue became finding somewhere to get them seen everywhere, quickly. In response, Unsplash has set out to get the images seen by one billion people in the next 30 days. For the duration of the effort, UN COVID-19 Response images will be available for free via featured placements on the Unsplash homepage, across relevant searches and within a dedicated UN account page.

Nick van Wagenberg

“Time and again,” says an Unsplash release, “we’ve seen that if we can get great visuals in front of creators, [users] will push the impact of those visuals further than we ever could have imagined.”

Mikael Cho, Unsplash co-founder and CEO, made the announcement on Twitter.

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Ben Ice
BY Ben Ice ON 11 May 2020
Ben Ice was MarketingMag editor from August 2017 - February 2020