Coca-Cola’s No Sugar sampling campaign is the brand’s biggest ever

Coca-Cola South Pacific has launched its largest ever sampling campaign to promote Coca-Cola No Sugar.

After launching No Sugar earlier this month, Coca-Cola has launched a sampling campaign, the biggest yet for the brand.

A new TV commercial which first aired yesterday will enable viewers to receive a free Coca-Cola No Sugar by using the Shazam app to download a voucher when the TVC appears.

In an outdoor campaign, voice activated signs will enable passersby to ‘say yes’ and receive a free sample vended directly from the refrigerated panel. The panel will be deployed in Sydney’s Pitt Street Mall from 27 June to 4 July.

More than two million free samples will be distributed in the coming months.

An influencer-led activation launch included an appearance from Kelly Rowland, as well as Madison and Lana from Australian comedy team SketchShe, YouTuber ChampChong and pop star Tom Jay Williams.

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“We have looked to fold technology into our campaign wherever relevant for consumers to help us create an engaging way to get the product in their hands,” says Marina Rocha, group marketing manager, Coca-Cola South Pacific. “It will be very hard to miss Coca-Cola No Sugar,” she says.

 

Ben Ice
BY Ben Ice ON 26 June 2017