Poll says: Australian marketing departments are ______ big

The most common size of Australian marketing departments is five or less people, according to a poll we’ve run here on Marketingmag.com.au over the last few weeks, with 48% of respondents saying their organisation employs between one and five marketing roles in Australia.

We had 316 responses in total, here are the results:

Poll results number of marketing roles


A word about our polls: we run these polls on Marketingmag.com.au, where the audience is typically client-side marketers in corporates and SMEs located in Australian capitals, but no data about respondents is captured in these polls.