Starcom Chief Operating Officer Chris Nolan has announced further growth within the Melbourne team with the appointment of Tyler Greer to the newly-created position of Senior Strategist.

In his role at Starcom, Greer will report to Strategy Director David Trovell and be responsible for leading the strategy for several of Starcom's largest clients including Holden and Sportsbet.

“We are excited to be working with someone of Tyler's calibre. The energy and experience he brings to our growing strategy team will be invaluable," Nolan said.

Greer comes to Starcom from Mindshare having spent over 12 years in the industry. He worked in digital at Mindshare before moving across to a strategy role where he was soon appointed to Strategy Director. In this role he was the lead strategist on Ford, as well as Kraft, Topdeck Travel and Victoria Uni.

Prior to Mindshare, Tyler was National Digital and Media Promotions Manager at Roadshow Films where he was responsible for digital and promotional media marketing across all titles distributed through Warner Bros., New Line and Weinstein for Australia and New Zealand.

Greer’s appointment is effective immediately.