Visa Checkout rolling out to 16 countries following Australian success

Visa has announced it will roll out its online PayPal competitor Visa Checkout to 16 markets worldwide following a successful launch in Australia, the US and Canada in July 2014.

 

Visa Checkout has had “tremendous growth” in the three launch markets, with more than three million accounts created, says Visa senior vice president of digital solutions Sam Shrauger.

“Consumers and merchants alike love its simplicity and ease, which is particularly important as people shop and buy more frequently on smaller devices like phones and tablets. Building on this positive momentum, we are aggressively carrying the service into new markets across the world throughout 2015 and beyond.”

The system gives merchants an average conversion rate of more than 70% for existing users making purchases.

Visa Checkout works similarly to market leader PayPal, in that customers store their bank card and shipping details within a secure account with Visa. When making purchases, customers simply enter their username and password rather than having to input their credit card details every time.

The system can be used on all devices including mobile, tablet and desktop. Customers can store multiple cards including Visa, MasterCard, American Express and Discover credit and debit cards.

The company is leveraging its brand equity with this new development, taking advantage of its track record for secure payment systems. Visa’s FAQ page says:

“Visa is experienced in handling sensitive information. We use advanced security technologies to protect the information you store in your Visa Checkout account, including industry standard encryption and multilayer authentication.”

Some of the online stores in Australia that currently offer Visa Checkout include:

  • Bonds,
  • Portmans,
  • Everlast,
  • General Pants Co.,
  • Hard Yakka,
  • Clarks,
  • Smiggle,
  • Typo,
  • Scoopon.com.au,
  • catchoftheday,
  • Event Cinemas,
  • Moonlight Cinema,
  • Hoyts,
  • Moshtix,
  • Flight Centre, and
  • Webjet.com.au.

 

Michelle Herbison
BY Michelle Herbison ON 20 February 2015
Assistant editor, Marketing Magazine.