The ANZ has organised its latest round of free small business workshops in the capital cities across Australia.

The workshops aim to help support business operators manage and grow their businesses during the economic downturn, providing access to dedicated small business specialists through ANZ branches.

ANZ group managing director commercial, David Hisco, believes that the small business workshops follow the banks commitment to provide $8 billion in new lending to small and medium-sized businesses.

“Given current economic conditions, effective cash flow management techniques are crucial for small business owners, yet it is equally important for businesses to continue to market themselves to ensure they keep attracting new customers for the future,” says Hisco.

Offered by the ANZ since 2005, the workshops will feature industry experts from Google, Marketing Angels, businessplans.com.au and C.A.D Partners, and ANZ’s own specialists.

The workshops will include an overview of online and email marketing, improving brand awareness, generating and nurturing leads, developing effective business plans and targeted cash flow solutions.

“The vast majority of Australia’s small businesses are well-managed and in a sound financial position. However, we know there is more we can do to help our customers not only manage but grow during the current economic downturn,” explains Hisco.