Here we are at the end, finish line under our feet, with a look at some common spam flags. Having provided an excellent reference for marketers, both considering eDM and old-hands, Brett will join our Guru Bloggers with a regular contribution.

1. Understanding ISPs as a meta-audience
2. Acquiring email addresses – the right way
3. Do the inside work
4. Content is king
5. Spam flags

A note about legal compliance

Ensure compliance with spam laws. Legal definitions and penalties vary
internationally, so consider this if your email campaign crosses
borders. It is important to stay abreast of current and pending
legislation. RightNow ensures ongoing CAN-SPAM compliance of our own
email marketing tools through our hosted delivery model.

Ongoing commitment to effective email marketing practices can
improve your customer’s experience and allow you as a marketer to
better understand your target audience. While specific best practices
may continue to evolve, the maturity of this industry and the spam laws
that guide it mean that marketers can plan on using email as a powerful
marketing tool for some time to come.

To maximise email deliverability, avoid the following words and/or phrases in your email subject line: