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Cascade’s new flavours target grown-ups

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Cascade’s new flavours target grown-ups

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Cascade has introduced four new flavours and integrated campaign to position itself as the premium adult sparkling beverage brand.

Coca-Cola South Pacific has announced an expansion of its Cascade range backed by a million-dollar integrated campaign to position itself as the premium non-alcoholic beverage brand.

New flavours include raspberry, mint and ginger, spiced pear and bitters and spicy ginger beer.

Celebrity chef Luke Mangan is on board for the launch, supported by a partnership with Fairfax’s Good Food to promote the range.

Related feature: Luke Mangan’s recipe for unifying a global brand »

The range is specifically targeted at adults 30 years and older, and includes the ‘full grown taste’ tagline.

“Cascade’s new range delivers refreshing flavours that are designed for adult taste buds,” says brand manager Bridget Slipper.

“The launch was timed to coincide with the entertaining season and to bring adults a wider range of refined, sophisticated flavours to enjoy either straight or as an addition to their favourite spirits.”

 

 

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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