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DDB Sydney launches channel planning division DDB Touch


DDB Sydney launches channel planning division DDB Touch


DDB Sydney has officially launched DDB Touch, a
channel planning division, which will work closely with clients to
effectively plan and execute the most creative brand experiences for
Australian consumers.

DDB Touch will offer a holistic communication strategic resource at
the DDB Group in Sydney, allowing clients to amplify their brand ideas
through clear channel direction from across all disciplines including
ATL, BTL, Digital, PR, sponsorship, promotions, branded experiences and
content creation.

Nick Andrews will head up the DDB Touch division. Nick brings a
wealth of experience to the role with over 14 years in Australia and

Chris Brown, group managing director, DDB Sydney said: Nicks
role will be to work closely with the various DDB Group brands to
develop superior communications thinking, that leads to better ideas
which are seamlessly executed across different platforms. Having this
resource in house over the past few months has already made a
significant impact on our business and Nick will be a great asset to
DDB Sydney as we shape our business moving forward.

Leif Stromnes, managing director, Strategy & Innovation, DDB
Sydney said: Over the past few years, DDB has been working hard to
grow our strategic offering which now includes digital planning, data
planning, channel planning as well as brand planning. We truly believe
this comprehensive and end-to-end strategic thinking will be the future
of our discipline.

Nick Andrews, head of channel planning, DDB Touch, added: Our
ambition within DDB Touch is not merely to ensure integration but to
generate momentum for a brand idea. We will achieve this by looking
across the spectrum from traditional advertising to below the line,
from PR to content creation. This will provide a broad and lateral
perspective which will generate ideas that will truly advantage of the
dynamic landscape we are in.

DDB Touch is already working with DDB Sydney clients including Clorox and GWF.

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