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Ditch ‘last-click’ – how to build a business case for attribution

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Ditch ‘last-click’ – how to build a business case for attribution

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Effective attribution measurement will require some investment, and in order to implement one, you’ll first need to build a strong business case for it.

Sponsored content: This article was produced by Marketing and commissioned by AdRoll to let readers know they can download a free copy of ‘Attribution: Building a Business Case’ here »

Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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