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First Australian retail iPad app announced


First Australian retail iPad app announced


Online catalogue aggregator Lasoo.com.au has released an iPad app that will showcase retail catalogues, similar to the site’s offering, but taking advantage of localisation features.

The app will allow consumers to locate their closest store using the iPad’s GPS. Showcased brands will include Target, BIG W, Coles, Dick Smith, Myer, Toys R Us, ALDI, Officeworks, Repco and IKEA.

The app will go live with the iPad release in late May.

“The Lasoo.com.au iPad app will make the device even more invaluable for the market savvy shoppers who download it and the retail marketing community,” said head of Lasoo.com.au, Paul Marshall. “The iPad creates yet another great platform for users to consume catalogue content while in the home and brings with it an exciting new phase of digital media delivery. For consumers, this means online retail searching and browsing is no longer restricted to a computer.”

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