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Getting schooled


Getting schooled


This month's Marketing scores the exclusive scoop with Google global VP of marketing, Lorraine Twohill, to talk career, ideation, and marketing arguably the world's number one brand. 

The issue takes on an education focus, with an extended look at qualifications across marketing research, management, academia, and small business. 
Sean Greaney also learns a lot in an interview with 'celebrity CMO' cowboy Jeffrey Hayzlett, who led the turnaround of the Eastman Kodak Company.
Plus Marketing mag veteran, the always entertaining Geoffrey McDonald Bowll relives his experience going solo in the agency world; Stanley Johnson tells us to put that Blackberry in the drawer before going home; Kimon Lycos continues his international B2B series; and Joe Barber tells us that brands are wasting big dollars on creating apps.

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