Glow joins forces with Dynata to unlock access to consumer insights
Australian companies looking to develop both local and overseas consumer insights now have access to more than 60 million people in over 90 countries, including over 700,000 Australians, following a partnership between Melbourne-based technology start-up Glow and global US research agency Dynata.
The partnership means companies using Glow’s research automation, analysis and publishing platform, which is designed to make data insights more accessible to self-service researchers, now have access to one of the world’s largest consumer insights databases.
“The partnership removes barriers that have proven prohibitive in growing the market for self-service research such as complexity, speed and cost – a point of difference that’s quickly recognised by Dynata,” says Glow CEO Tim Clover.
“The fact that a company as large and well-known as Dynata has recognised what we have developed here in Melbourne is testament to the power of our technology.
“The partnership enables Australian companies – operating locally or wanting to explore export markets – to gain in-depth market insights to gauge whether the market is right for their products and services,” Mr Clover adds.
He says many leading global brands were choosing Glow’s full-service platform for the creation, testing, distribution and analysis of insights data. A major benefit, particularly in the self-serve research arena, is the platform’s analytics function, which brings the data to life with easy-to-use click-and-play tools that enable clients to inspect and explore data in new ways.
The companies will continue to collaborate on expanding their joint offerings and to explore opportunities in regions beyond APAC.