Brands and agencies leveraging Datorama’s marketing intelligence capabilities look set to benefit from an app marketplace designed to simplify and democratise marketing analytics. Datorama, now part of the Salesforce Marketing Cloud, will launch the new ...
Social media management tool Hootsuite has announced its integration with Google My Business app, available to business owners today. The new service will allow Hootsuite users with a Google My Business account to create posts ...
A new report shows inclusively designed products and services could benefit the Australian retail sector alone by as much as $4 billion. Commissioned by the Centre for Inclusive Design in partnership with Adobe and Microsoft, ...
SugarCRM is continuing to expand its offering with the acquisition of Salesfusion, a leading provider of marketing automation solutions. The announcement comes just two months after SugarCRM’s acquisition of email integration product provider Collabspot. In ...
More marketing professionals will receive a wage increase this year than last, but it will be a less significant increase than they hoped for, according to the 2019/20 Hays Salary Guide. Based on a survey ...
With blackout laws banning political advertising in conventional media now in effect ahead of tomorrow’s federal election, it seems a fitting time to assess the the effectiveness — or lack thereof — of the major ...
The functionality and scalability of Magento Commerce branded stores is set to improve thanks to a new partnership between Amazon and Adobe that should provide sellers with a seamless way to manage their storefront and ...
A new digital marketplace called Just Out Of Curiosity Digital, or Joocd.com, that connects marketers with influencers in the LGBTQI+ community is being billed as a world first.
Australian companies looking to develop both local and overseas consumer insights now have access to more than 60 million people in over 90 countries, including over 700,000 Australians. The new data pool arrives thanks to ...
A new Forrester report looking at ‘fanalytics’ sheds light on how customer insights pros in the professional sports arena are harnessing data to better understand existing fans and appeal to new ones. Unprecedented technology, empowered ...
In a campaign sure to get both tongues and tails wagging, the Australian gelato chain Gelatissimo has released a dog-friendly gelato flavour fittingly called Pawesome Peanut Butter.
Australian companies looking to develop both local and overseas consumer insights now have access to more than 60 million people in over 90 countries, including over 700,000 Australians, following a partnership between Melbourne-based technology start-up ...
In light of last weekend’s unanticipated federal election result, Carlos Jonmundsson outlines why a single-minded proposition is crucial to marketing success. The phrase ‘single-minded proposition’ is thrown about a lot in marketing. ...
