Author: Rob Hay
Marketing Mag has teamed up with Dynata to deliver key insights into the way customers prefer to choose and communicate with utilities providers. The fifth in the ‘2018/19 Voice of Industry Series Australia and New Zealand’, Marketing and Dynata (Research Now SSI) are bringing you industry specific Voice-of-Customer survey results focusing on the utilities sector. In […]
Brands and agencies leveraging Datorama’s marketing intelligence capabilities look set to benefit from an app marketplace designed to simplify and democratise marketing analytics. Datorama, now part of the Salesforce Marketing Cloud, will launch the new platform next month, Marketplace, with 14 launch apps. The marketplace will largely open up Datorama’s AI capabilities to developers who […]
Social media management tool Hootsuite has announced its integration with Google My Business app, available to business owners today. The new service will allow Hootsuite users with a Google My Business account to create posts and respond to customer reviews and queries from within the Hootsuite dashboard. “According to Google, customers are 70% more likely […]
A new report shows inclusively designed products and services could benefit the Australian retail sector alone by as much as $4 billion. Commissioned by the Centre for Inclusive Design in partnership with Adobe and Microsoft, the report shows designing products and services with the needs of people experiencing the effects of ageing, poverty and disability […]
SugarCRM is continuing to expand its offering with the acquisition of Salesfusion, a leading provider of marketing automation solutions. The announcement comes just two months after SugarCRM’s acquisition of email integration product provider Collabspot. In a media release from SugarCRM, the California-based business says the recent round of buy ups should enable it to provide […]
More marketing professionals will receive a wage increase this year than last, but it will be a less significant increase than they hoped for, according to the 2019/20 Hays Salary Guide. Based on a survey of 3400 organisations, the report predicts 90% of employers will increase their marketing staff salaries in their next review, up […]
With blackout laws banning political advertising in conventional media now in effect ahead of tomorrow’s federal election, it seems a fitting time to assess the the effectiveness — or lack thereof — of the major parties’ advertising campaigns. Fortunately, a new report from Cubery — a tech-based research and insights company specialising in advertising effectiveness […]
The functionality and scalability of Magento Commerce branded stores is set to improve thanks to a new partnership between Amazon and Adobe that should provide sellers with a seamless way to manage their storefront and online presence across Amazon.com. Magento, which is now a function of the Adobe Experience Cloud, following Adobe’s US$1.68 (AU$2.36) billion […]
A new digital marketplace called Just Out Of Curiosity Digital, or Joocd.com, that connects marketers with influencers in the LGBTQI+ community is being billed as a world first.
Australian companies looking to develop both local and overseas consumer insights now have access to more than 60 million people in over 90 countries, including over 700,000 Australians. The new data pool arrives thanks to a new partnership between Melbourne-based technology startup Glow and global US research agency Dynata. The partnership means that companies using […]
A new Forrester report looking at ‘fanalytics’ sheds light on how customer insights pros in the professional sports arena are harnessing data to better understand existing fans and appeal to new ones. Unprecedented technology, empowered consumers and digitally disruptive business models have come to define our current ‘age of the customer’. It’s one in which […]
In a campaign sure to get both tongues and tails wagging, the Australian gelato chain Gelatissimo has released a dog-friendly gelato flavour fittingly called Pawesome Peanut Butter.
Australian companies looking to develop both local and overseas consumer insights now have access to more than 60 million people in over 90 countries, including over 700,000 Australians, following a partnership between Melbourne-based technology start-up Glow and global US research agency Dynata. The partnership means companies using Glow’s research automation, analysis and publishing platform, which […]
In light of last weekend’s unanticipated federal election result, Carlos Jonmundsson outlines why a single-minded proposition is crucial to marketing success. The phrase ‘single-minded proposition’ is thrown about a lot in marketing. It sounds fancy, but all it means is the defining of a clear and accessible message that communicates the single […]
