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New platform enables marketers to hook up with leading LGBTQI+ influencers


New platform enables marketers to hook up with leading LGBTQI+ influencers


A new digital marketplace that connects marketers with influencers in the LGBTQI+ community is being billed as a world first.

Just Out Of Curiosity Digital, otherwise known as Jooc’d or Joocd.com, is providing a digital home for LGBTQI+ influencers. Founded by Mark Alexander group managing director Nigel Hickey, the network uses sophisticated audience targeting to match the right LGBTQI+ influencers to specific campaigns.

Hickey says the idea was to create a marketplace in which brands could strategically partner with the LGBTQI+ community at scale.

“When done right, we know influencer marketing is highly effective. Getting it right means brands, agencies and influencers need transparency in authentication and audience insights to forge the right partnership.”

Jooc’d offers brands and agencies an in-depth analysis of the quality and insights of an audience as well as harnessing AI-powered technology to identifying fake or bot followers.

Understanding an influencer’s value and market price is a widely debated topic, thus Jooc’d says it provides up-to-date price estimating data. Estimated market price of a post is based on influencer country, followers, engagement rate, and their overall audience quality analysed on market values. This ensures influencers are compensated fairly and that brands don’t feel they are paying too much for sponsored content.

To assist time poor professionals, Joocd.com will offer a campaign concierge who will review campaigns and short-list the best match influencers, based on campaign objectives and briefs. Users can manage approvals and only approve and buy the content achieving the right creative outcome. The platform also allows users to stay on track with goal management and real-time reporting of campaign engagement rates, conversions, earned media, reach, and total media value.

The platform is connected to all major social media channels to allow brands and agencies to engage with influencers in campaigns, collaborations, invitations to attend events, product testing and reviews, promotional offers and product sampling.

Joocd.com will also donate 10% of all profit to LGBTQI+ community projects nominated by their influencer network.

The platform has been rolled out in Australia, New Zealand, the UK and the US, with the support office based in Sydney.

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Image credit: Jooc’d

Rob Hay

Rob Hay is a writer and editor and owner of Voom Media

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