LOADING

Type to search

How the iPad is impacting entertainment

News

How the iPad is impacting entertainment

Share

According to eMarketer, studies are starting to emerge around how the iPad is becoming a part of everyday life.

eMarketer detailed a UK-based study from Cooper Murphy Webb, a copywriting firm, which found that more than two in five respondents said that they use the iPad at least 10 hours per week. The laptop/computer is still considered by most (33%) as their primary entertainment device, with the iPad coming in at second with 24%. This was followed by 22% indicating that their mobile phone was their primary entertainment device and 19% indicating that they still held TV in high regard.

Further results showed that the iPad is considered as the top delivery method for reading newspapers and magazines – with 31% respondents preferring it, compared to 26% using laptop/computers, 24% using print, 12% using mobile phones and 7% using ereaders.

Portability was singled out as a problem with the iPad, with 60% of the respondents stating that they rarely or never took their iPad with when they left the house.

Leave a Comment