Integrated eBay.com.au campaign launched by WhybinTBWATEQUILA
WhybinTBWATEQUILA has created a new integrated campaign for eBay.com.au called, Big Game Bargain Hunters.
Themed around an iconic African big game safari, the ‘Big Game Bargain Hunters’ campaign highlights the unique bargains and extensive range on eBay, and taps into the shopper’s ‘thrill of the hunt’ for great buys.
The ‘Big Game Bargain Hunters’ campaign, follows the ‘Make Shopping Exciting’ brand campaign of 2007, and targets a broad consumer market including new and existing shoppers.
According to WhybinTBWATEQUILA managing director, Paul Bradbury, the new campaign reinforces the fact that eBay is the best place to find a range of bargains.
“Our research demonstrates that it’s not just about finding a great bargain, it’s how you go about hunting down the potential purchase. eBay shoppers – diehard, occasional or new – enjoy the ‘thrill of the hunt’, whether it be finding a rare collectable, nabbing an outstanding bargain at the last minute or using ‘all the tricks’ to being a great shopper on eBay. The ‘Big Game Bargain Hunters’ creative captures these insights concisely,” Paul said.
The ‘Big Game Bargain Hunters’ campaign is underway across TV, press, print, outdoor and online.