M&C Saatchi has launched a TVC that continues its campaign of emotional branding for coffee brand Moccona.

Continuing its run of ads linking the brand to romance or ‘emotional’ situations, the TVC, entitled ‘Candles’, introduces Moccona’s Inspiration Range.

Mocconas marketing director Hilary Pulver indicates that the brand wanted something that stepped up the consumer’s emotional connection with the brand, but that would still deliver sales results

“We’re really happy with the outcome and the TVC, which is supported by outdoor, radio, online and magazines, promises to be a real success,” said Pulver.