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Moments with marketers: David Krupp


Moments with marketers: David Krupp


Marketingmag.com.au had a chat with David Krupp, client solutions manager at Nuffnang Australia. If
you would
like to see a certain
marketer profiled, please email your suggestion to Sean Greaney on [email protected].

What do you do?

I am the client solutions manager of Nuffnang Australia. What does this mean? Basically I match up Australian brands with Australia’s biggest bloggers. This involves liaising with media agencies, generating creative ideas for a very unique marketing platform as well as maintaining genuine relationships with bloggers.

What was your first job?

A sandwich hand in my Mum’s cafe. Didn’t really set me up did it?

My first real job was at Fox Interactive Media (MySpace, IGN, Rotten Tomatoes, AskMen) as a sales executive where I co-ordinated campaigns for those sites.

What did you study?

Arts/Commerce (Marketing) at Monash University Clayton campus.

Describe a typical day?

My alarm goes off at 7:50am. With no snoozing I’m straight out of bed and into the shower. Yep, it’s very late, but any earlier and I’m more narky than Kyle Sandilands. I’m working on this with my psychologist – and lawyers.

After 20 minutes I’m out of the house and take every short cut known to South Yarra to finally arrive at work, 20 minutes later

Once I get to work and make breakfast (I change my cereal almost like I change my underwear – which is everyday – but these days I’m into my Milo) I check my emails. I then go through my trusty excel document to-do list and prioritise my tasks based on emails and deadlines.

Throughout the day I have internal meetings to discuss Nuffnang’s direction and ways to overcome current business challenges. I also meet with media agencies and other stakeholders.

The day is littered with phone calls to other media agencies, as well as bloggers. Bloggers are Nuffnang’s biggest and most important asset so it is important to maintain a healthy relationship with them.

After the day is finished I try to get to gym by 6:30pm for a crossfit session of weights and cardio. Keeps me ticking and focused.

After dinner, a bottle of wine is cracked open with my roommate and the day floats away. It ends by settling into bed with a good book and relaxing before the next morning alarm.

What is on the agenda for the this year?

Nuffnang Australia Blog Awards in April / May is the biggest circle on the 2010 calendar. Rewarding Australia’s biggest bloggers for their contribution to the Australian blogosphere is something that will generate a lot of deserved media attention for them.

What brand do you love the most? Dislike the most? Why?

Love – Victoria Bitter. The reason why I love this brand is that it has become so integral to its target market that the brand is now one of the factors that define the segment: You’re a real man if you drink a VB, but perhaps not as fair dinkum if you drink a Pure Blonde. How can you not respect a brand that has become such an important element of Australian culture?

Hate – Eddie Maguire. Give someone else a go mate.

What do you believe has been the most significant moment in the history of marketing?

TV as a medium for advertising would have to be one of the most significant moments in the history of marketing. It bought brands to life and gave them a heart beat.

Where can people find you?


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