The 10 most popular marketing news and opinion articles, case studies and interviews published on Marketingmag.com.au in the work week ending Friday 4 July 2014.

1. OPINION: Elon Musk’s opening of Tesla patents is a genius marketing move

– Steve Sammartino

2. NEWS: ‘Australia: we have your kangaroos’ – quirky PR stunt from NZ’s Hell Pizza

– Michelle Herbison

3. NEWS: The 10 key insights from the ‘Connected Life’ report into Australia’s digital behaviours

– Michelle Herbison

4. INTERVIEWS: How an in-store lab is changing innovation mindsets at Woolworths

– Peter Roper

5. TOP10: 10 of the world’s creepiest brand mascots

– Thanks for the suggestions from our social followers

6. NEWS: Head researcher apologises for controversial Facebook experiment

– Michelle Herbison

7. OPINION: Marketing lessons and weapons from the recession, part 1: brand alliances

– Ken Murray

8. NEWS: Penguin Books and Fed Square tap the next big thing in experiential marketing: booths

– Michelle Herbison

9. OPINION: Digital innovation in retail, or how retailers can learn to stop worrying and love the disruption

– Mark Cameron

10. CASE STUDY: Devondale’s search for salience in the confusing and crowded dairy category

– Murray Goulburn and DDB Melbourne

MORE: See last week’s most popular stories »